Issue:

Transitions had over 90% market awareness, yet their sales were not reflective of that-which was indicative of an image problem.  

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Solution:

A fully integrated influencer campaign that utilized carefully curated experts with large followings to maximize the campaign reach.  Influencers were used in print and online ads, paid media, earned media, owned media properties, social media, trade events, partner programs, and globally. 

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Result:

The campaign was successful resulting in over 5.78MM impressions, and achieved goal of increasing positive brand social media sentiment by 30%