Resume/CV

In-House Experience

Astellas, Northbrook, IL: Global mid-size pharmaceutical company

Director Omnichannel Brand Lead 11/21-present

• Responsible for aligning, setting vision, defining strategy for Global Omnichannel Brand Engagement team

• Support 8 priority Global Brand teams by participating in their iGBP planning as Omnichannel SME

• Define Global Customer Journey framework methodology, bridge between Omnichannel Operations team and Brands

Director Digital Excellence 10/20-11/21

Associate Director Digital Excellence 10/18-10/20

• Responsible for aligning, setting vision, defining strategy and managing global COE for Digital Excellence 

  • Developed and grew community to over 50+ colleagues with cross-functional, Commercial, Medical and divisional representation

  • Conducted global assessments, piloted/scaled training programs, materials and tools

• Lead for transformational digital programs: Ecosystem and Evolve

  • Present and gain buy-in for complex, enterprise-wide digital initiatives, across the commercial division leadership 

  • Work cross-functionally to assure organizational alignment for the strategy, change management, measurement and ultimately implementation plans

  • Regular Leadership reports/updates as well as meetings with CCO and CStO, as well as Enterprise Execution Office

  • Evolve ($7M budget): Co-sponsored Global Innovation pilot program around enhancing our customer interaction model: four pilots across different geographies, as well as developing technological capabilities and customer insights

  • Ecosystem ($53M budget): Digital Product Manager for Adobe/Adobe Marketing Suite, co-sponsored with IS to evaluate current state digital marketing stack/internal digital marketing landscape, defined the vision and multi-year roadmap and delivery of the Adobe Marketing Cloud, identified the opportunity for Global operational centralization

• Support Corporate Communications as social media SME, developing Global Social Media playbook guidance

• Grew and developed team to include four direct reports, Sr. Manager to Associate Director level

 

Agency Experience

SmithBucklin, Chicago, IL: The world’s largest association management company 6/2017-10/18

Sr. Marketing Manager

• Marketing and Communications Director for: SITE, HRMAC, Applied Client Network, Fuel and AmSECT

• Lead marketing initiatives, social media initiatives, provide updates to internal Sr. Leadership, C-suite and Boards

• Manage budgets and financial reporting, timelines, strategic approach, teams and overall project management

• Lead Marketing/Communications for global and regional audiences

 

Weber Shandwick, Chicago, IL: The second largest PR agency in the world 11/2014- 3/2017

Director, Digital

• Led collaborative cross-functional teams across matrixed agency ecosystem, in Consumer Healthcare team

• Managed scope and budgets as client lead for $2-$3 MM consumer health clients for clients such as:

  •  GlaxoSmithKline: oversaw the content strategy and social media management of the oral care suite, including Sensodyne, ProNamel, Aquafresh, Polident/Poligrip and Biotene brands, as well as Tums and Abreva

• Transitions lenses: Led integrated, omni-channel high-profile influencer, integrated content program, resulting in over 5.78MM impressions, achieved goal of increasing positive brand social media sentiment by 30%

• Operationalized Influencer and Content practice groups, delivered enhanced and profitable agency products/offerings

• Participated in on-site partner strategy sessions with Pinterest, Twitter, Google/YouTube

• Support Partner management: participate in Facebook OpenBook, introduce Popular Pays, pilot participant for Sprinklr

• Managed and developed multiple junior team members at several levels within the organization

 

SapientNitro, Chicago, IL: The largest digital agency in North America (at the time) 10/2013-11/2014

Account Supervisor

• Oversaw global cross-functional team, working across business analyst, strategy, technology, analytics, user experience, user research, project management and partner/platform specific experts for enterprise platform implementation/migrations, website maintenance projects and branding and omni-channel campaigns

• Defined the scopes of $5MM + engagements and met or exceeded target margin and revenue goals

• Measured ROI on initiatives and identified optimization and strategic opportunities for client and account

• Managed projects, oversaw financials, proofed/wrote SOW’s and deliverables and acted as day to day lead for Hyatt, DeVry and Kellogg School of Management clients

• Oversaw and participated in C-suite strategy/planning/business case workshops for global corporate clients

 

Edelman, Chicago, IL: The largest PR agency in the world 5/2011-10/2013

Sr. Account Executive/Account Supervisor               

• Helped launch the digital health account team offering: Developed and implemented team revenue growth strategy and processes, resulting in increased revenue of over 2,000% over 2 years

• Developed/managed interns and Assistant Account Executive team members 

• Worked on multiple healthcare clients such as Humana, Pfizer, Abbott, Omron, Medtronic, Zimmer, amongst others

• Account Lead for wearable device, case study:

  • Led celebrity/influencer campaigns

  • Grew account revenue by over 300%, while increasing profitability by over 30%

  • Grew client Facebook community by 22,000%

  • Managed paid SEM online advertising campaign which resulted in 58% of total ecommerce purchases

  • Grew Twitter presence by over 30%, trended in Los Angeles, San Diego, Miami, Hartford, CT & Chicago

  • Crisis management for removing a product from market

  • Launched a new product for go-to-market

 

Young & Rubicam, Chicago, IL: One of the world’s largest advertising agencies 8/2010-5/2011

Account Executive

• Worked on account team for office’s largest client, Sears on the digital and Whole Store sectors

• Cleaned up neglected P&L, creating SOW’s for over $750,000 outstanding, continued to manage and report P&L 

• Developed and implemented new processes and trainings for digital trafficking, resulting in significant cost savings for agency and client

• Contributed to the strategy for and managed the award-winning national Holiday 2010 campaign for Sears online, including the first takeover of Sears.com, Twitter/Facebook engagement, rich media and OLA banners and video

• Built award winning interactive Turf Wars website for Sears Lawn & Garden, and supplemented with online video and social media, and television broadcast and radio spots for the Whole Store sector for the Spring campaign

 

WhittmanHart, Chicago, IL: An interactive digital consulting firm 11/2009-8/2010

Sr. Account Executive            

• Served on account team for largest client, Harley-Davidson and as the lead on other accounts

• Launched several community sections, including the Women’s Roadmap to Riding for Harley-Davidson, and the first ever African American section, Iron Elite and refreshed the Harlista’s community page 

• Drafted project briefs, estimated budgets and managed projects to ensure profitability and timely deadlines

 

Maddock Douglas, Elmhurst, IL: Growth/innovation consultancy  7/2008-11/2009

Digital Producer            

• Managed a variety of digital projects for clients: Allstate web series Vehicle Vibes, Distributor toolkit for DriFire-inclusive of award-winning videos, What’s Your Everest? Influencer Campaign for Hanes—a microsite and UGC contest

• Point person across client, creative and production/development teams and vendors, while ensuring profitabilit

 

Education

Bachelor of Arts, 3.0 GPA